When Alex Lacroix and Monica Sanita decided to leave their advertising jobs at top agencies in order to create a tequila, they knew it would have to be the most authentic, incredible-tasting tequila on the market. Their thirst for adventure, tequila and freedom from their ‘Mad Men’ careers led them to Mexico to find the perfect distillery for the perfect tequila. Their extensive search led to the development of a premium spirit, Siempre Tequila, a growing team and flourishing product line. That’s what this passionate Canadian couple did, and they haven’t looked back.
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